@hoovers@dawn Awesome!!!
These are all so much better!
If I was told to choose just 1, I think my favorite one is "
Artboard 4.png". Following a "less is more" point-of-view, which I think is also an old, usual way of doing things by Apple, it has everything just absolutely right. Everything in the logo counts: the size, the color, the spacing, the sizing, the emphasis in the end, the lack of emphasis in the beginning with the grey color... The transition of color upon reading it (from grey to black) even suggests a resurrection, or a return! A comeback! It's great!
"Artboard 2.png" is also excellent, hitting a few "different spots", and had me torn between it and "Artboard 4.png". In the end, I think I slightly prefer the latter, because thanks to the grey-to-black color transition in the font, the "..." becomes less needed, all "pause" is simulated (although more moderately) with the color transition. I like the extra impact of two exclamation marks in the end, too, but I also feel a single exclamation mark also does the job, but in a more lean or "long-lasting" manner, when thinking about multiple visits and revisits to the website.
I guess one thing going for "Artboard 2.png" though is that it more strongly communicates this feeling of surprise, via an exclamation of the unexpected, thus better referencing the likes of "it's ALIVE! It LIVES!!" Frankenstein-esque quotes. This is such a tough pick!
TL;DR I prefer "Artboard 4.png" above all the others, but "Artboard 2.png" (which is right now in use) also works great, and nonetheless I leave it to the admins / everyone else to decide.
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